Best Schools for Corporate Communications Managers in 2024

Essential Education to Become a Corporate Communications Manager

Pursuing a career as a Corporate Communications Manager requires a solid educational foundation, focusing on areas that enhance your understanding of media, public relations, business communication, and more. This role is pivotal in shaping the public and internal image of an organization, necessitating a blend of strategic thinking, excellent communication skills, and a deep understanding of corporate dynamics. Here's what you need to know about the essential education to steer your career towards becoming a Corporate Communications Manager.

Degrees to Consider

A formal education can significantly bolster your qualifications for a role in corporate communications. Consider pursuing one of the following degrees:

• Bachelor’s Degree in Communications: This is the most direct path into the field. A communications degree covers public relations, media studies, journalism, and business communications, providing a broad foundation.
• Bachelor’s Degree in Business Administration: With a concentration in marketing or management, this degree offers insights into the business aspects of corporate communications.
• Bachelor’s Degree in Public Relations: Specializing in PR equips you with skills in media relations, crisis management, and campaign planning, all crucial for a corporate communications role.
• Bachelor’s Degree in Marketing: This degree focuses on brand management, market research, and consumer behavior, complementing the strategic side of corporate communications.

Key Areas of Study or Concentration

To excel as a Corporate Communications Manager, focusing on specific areas during your education can give you a competitive edge. These include:

• Strategic Communication: Learn how to plan and execute communication strategies that align with organizational goals.
• Media Relations: Understand how to interact with the media, craft press releases, and manage public perceptions.
• Crisis Communication: Gain skills in managing communications during a crisis, protecting and rehabilitating an organization’s image.
• Digital Media and Social Networking: Explore how to leverage social media platforms for brand promotion and engagement.
• Business Ethics and Law: Familiarize yourself with ethical considerations and legal constraints related to corporate communications.
• Interpersonal and Intercultural Communication: Develop skills to communicate effectively with diverse audiences both within and outside the organization.

Additional Certifications and Training

While not always required, additional certifications can enhance your qualifications:

• Certified Public Relations Specialist (CPRS): Demonstrates expertise in public relations and communication strategies.
• Digital Marketing Certification: Shows proficiency in digital marketing tools and strategies, valuable in today’s digital-centric communication landscape.

In summary, building a career as a Corporate Communications Manager starts with the right educational foundation. Degrees in communications, business administration, public relations, or marketing are highly relevant. Focusing on strategic communication, media relations, crisis communication, digital media, business ethics, and interpersonal skills during your studies will prepare you for the challenges of this dynamic role. Consider complementing your education with certifications to further stand out in the job market.

Corporate Communications Manager Education Resources

Professional Associations

Joining professional associations can significantly benefit your career in corporate communications. These organizations offer networking opportunities, professional development resources, and industry insights that can help you stay ahead of the curve.

• International Association of Business Communicators (IABC)
• Public Relations Society of America (PRSA)
• Global Alliance for Public Relations and Communication Management

Industry Publications

Keeping up with industry publications is crucial for anyone looking to excel in corporate communications. These resources can provide you with the latest trends, case studies, and innovative strategies.

• PR Week
• Communication World
• The Holmes Report

Educational Platforms and Courses

Expanding your knowledge through courses and certifications can give you a competitive edge. Here are some platforms offering courses relevant to corporate communications.

• Coursera
  • Offers courses in communication, public relations, and media strategy from top universities.
• LinkedIn Learning
  • Provides a wide range of courses on corporate communication skills, including writing, speaking, and strategic planning.
• Udemy
  • Features courses on specific aspects of corporate communications, such as crisis management and internal communication.

Books

Diving into books written by experts in the field can provide deeper insights into effective communication strategies and management. Here are a few recommendations:

• "Strategic Corporate Communication" by Paul A. Argenti
• "The Corporate Communications Bible" by Michael Bland
• "Corporate Communication: A Guide to Theory and Practice" by Joep Cornelissen

Career.Guide

For those who are specifically looking for guidance tailored to becoming a Corporate Communications Manager, Career.Guide offers a wealth of resources:

• Career Paths
  • Explore detailed guides on how to navigate your career in corporate communications.
• Resume Tips
  • Find advice on crafting resumes that stand out for corporate communications roles.
• Interview Preparation
  • Access tips and strategies for succeeding in interviews for corporate communications positions.

By leveraging these resources, you can ensure that you're well-equipped with the knowledge and skills needed to excel as a Corporate Communications Manager. Remember, continuous learning and networking are key to advancing in this dynamic field.

Corporate Communications Manager Education FAQs

What degree do I need to become a Corporate Communications Manager?

To embark on a career as a Corporate Communications Manager, you typically need at least a bachelor's degree in a relevant field. Recommended areas of study include:

• Communications
• Public Relations
• Journalism
• Business Administration
• Marketing

Some employers might prefer or require a master's degree, especially for higher-level positions. Relevant master's programs could be in strategic communications, business administration (MBA), or marketing.

Are there specific courses I should take?

Yes, focusing on certain courses during your education can provide a strong foundation for a career in corporate communications. Consider including the following in your coursework:

• Media Relations
• Corporate Branding
• Crisis Management
• Digital Marketing
• Public Speaking
• Business Writing
• Ethics in Communication

Do I need any certifications?

While not always required, certifications can demonstrate your commitment and expertise to potential employers. Some relevant certifications for Corporate Communications Managers include:

• Accredited Business Communicator (ABC) from the International Association of Business Communicators (IABC)
• Accredited in Public Relations (APR) from the Public Relations Society of America (PRSA)

What skills are essential for a Corporate Communications Manager?

Beyond formal education, successful Corporate Communications Managers possess a mix of soft and technical skills, such as:

• Excellent written and verbal communication skills
• Strong leadership and team management abilities
• Strategic thinking and planning capabilities
• Proficiency in digital communication tools and platforms
• Ability to work under pressure and manage crises effectively
• Understanding of media relations and brand management

How important is work experience?

Work experience is crucial in the field of corporate communications. Before landing a managerial role, you'll likely need several years of experience in communications, public relations, or a related field. Look for opportunities like:

• Internships in communication departments
• Entry-level positions in PR firms or marketing agencies
• Volunteer roles that involve communication tasks

Gaining experience in different communication mediums, including social media, press releases, and corporate newsletters, can be particularly beneficial.

Should I pursue ongoing education?

The field of corporate communications is dynamic, with new technologies and strategies constantly emerging. Ongoing education is vital to stay current. This can include:

• Attending workshops and conferences
• Participating in webinars and online courses
• Reading industry publications
• Joining professional associations for networking and learning opportunities

By continuously updating your skills and knowledge, you can enhance your effectiveness as a Corporate Communications Manager and advance your career.